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May 17 2014

Are you currently Making The proper Utilization of Marketing Automation Solution?

Marketing automation option would be often thought of as the panacea to all the marketing and advertising woes. To the majority of of the marketers it is like a 'set it and end up forgetting it' sort of solution that can move the leads swiftly through the sales cycle with no extra the energy for work. Unfortunately the things they don't get is always that while using solution alone won't suffice. In reality a lot of the organizations aren't aware the total value of the investment made in marketing technology. The fact is that if you are planning to depend solely by using an automated tool to nurture your contacts and leads, you have for a few big trouble.

Marketing Automation Software
Using barely marketing automation treatment for grow contacts list

One major disadvantage of using only an automatic solution when it comes to adding new contacts for your database is you will use up all your people you can direct your marketing efforts to for a while. Generally, e-mail marketing lists keep losing its relevance to some extent with every passing year, retaining typically 75% of the members after every year as a result of overturn at companies. With folks swapping jobs and corporations undergoing management changes, the existing email addresses no longer remain valid after sometime. Consequently you wind up creating a pretty deflated e-mail marketing list that you cannot count on to generate leads.

Merging marketing automation solution usage with sales efforts

Marketing automation by itself just isn't bad. However you have to focus on filling the top of your sales funnel by luring and adding net new contacts in your database while optimizing marketing automation efforts simultaneously. Practicing inbound marketing is the best method to achieve your target. You may create intriguing and search results friendly content that addresses your prospects' needs and queries and employ social media marketing to advertise that content and extend your reach. Convert the visitors into prospects or leads using proper call-to-action and land pages. They'll compensate for the 25% of members which you lose to list out expiration every year.

Using marketing automation solution in every its complexity

Even if you are focused on growing your marketing with email list plus the automated solution usage, unfortunately, most organization neglect to make optimum use of selling automation solution; barely leveraging the complex features like lead intelligence, contacts' behavioral traits, etc that may be utilized to plan and craft segmented and personalized marketing campaigns. Rather, they're going having a one-size-fits-all approach that generates a group of spam mails that lack targeting. Which is mainly as a result of dearth of integration between their marketing channels.


Marketing automation option is an important element for every organization to develop business. If the marketing automation solution, marketing database and marketing analytics tools are properly integrated you can easily segment your communication in the best possible approach to address your contacts' needs and interests. Just what exactly you need to do is include technology marketing to your inbound marketing plan to become successful. Leveraging marketing automation solution in the comprehensive strategy is what exactly is required to be precise.

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